I provided the client with a questionnaire to explore their intentions for the logo - Their target audience, the look and feel they were seeking.
I explored some early concepts with the client, looking at creating a more 'energetic' logo. They were particularly interested in the potential inclusion of the comedy/tragedy masks.
Following engagement with the client, I expanded the direction to a more sophisticated, refined word mark with the inclusion of the aforementioned masks.
I created a light/dark mode version for both the Theatre Company and the School of Acting, ensuring everything was done in CMYK as the client intended to utilise the logo within print.
Following completion and sign-off, the client was provided with PDF, SVG and PNG versions to ensure they were able to use their logo appropriately within print/website/social media spaces.
